To jump into the storyworld and be a character in a first-of-its-kind augmented reality tour guide, created from Instagram, you just have to submit your best Edmonton memory to www.yegweekend.com
The winner will get a bus ticket, hotel stay and two days and three nights of all-inclusive food, drinks, parties and adventures — plus a gift bag from Edmonton’s best independent stores. Eligible contestants must be between 18 and 35, use Instagram and reside in Alberta but from outside the capital region. Contest closes mid-July'14. #yegweekend #exploreedmonton