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LuxuryEQ is the emotional intelligence quotient of luxury. It advocates awareness, individuality and mindfulness when creating and/or consuming luxury. Slower consumption, intelligent and individualistic investment choices in fashion, and a quest for a better quality of life are at the heart of LuxuryEQ. "EQ" is also common sense - it is the premise that fashion should fit and flatter consumers, working with their busy lifestyles, offering them more individualistic choices and the luxury of good fit.

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April 28, 2012

Prada’s latest artistic collaboration takes the viewer to another dimension, once again showing that fashion can be a form of escape into a Parallel Universe.

In pursuit of its recent throwback-love (50s-themed collections, mixed media collage videos, and so on), Prada has revamped yet another item of nostalgia—GIFs. A bit drowned out by the sea of videos, these cute tic-toc animations are the result of the label’s recent partnership with Armenian-born, Paris-based artist Vahram Muratyan. Parallel Universes GIFs focuses on the very retro element of Prada’s latest Spring/Summer 2012, with this first eye-catching seven-part series.

See more: http://trendland.com/pradas-parallel-universes-gifs/#

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