What do absinthe and aspect ratio have in common? They are small pieces of a complex effort to refresh the brand of Le Méridien hotels. Interesting behind-the-scenes interviews with designers and art directors reveal all the things that must be taken into account in a branding initiative.
No, it’s not just the logo.
(Source: youtube.com)
37 notes
- frutman reblogged this from designtank
- frutman liked this
- callmepox liked this
- champirocks reblogged this from designtank
- orlandogsc liked this
- wuako reblogged this from designtank
- wuako liked this
- xicanafemmefatale reblogged this from designtank
- quinnmeroahdesign reblogged this from designtank
- myfavmolala-blog liked this
- tinkersita liked this
- brandscrapbook reblogged this from designtank
- skellsie liked this
- rainhitspavement liked this
- cubillismo liked this
- alegnapaige reblogged this from designtank
- dashippieslacker liked this
- fealle liked this
- shit-advertising liked this
- zenbubbha liked this
- thingsiview reblogged this from designtank and added:
This is what I want to do. I just… this. ALL of this.
- havelocking reblogged this from designtank
- thingsiview liked this
- champirocks liked this
- black-rose-blade liked this
- black-rose-blade reblogged this from designtank
- stqrrynights liked this
- yadis-g reblogged this from designtank
- yadis-g liked this
- designtank posted this