On Content

Loved this Copyblogger interview with PR Pro David Meerman Scott on the value of using real-time approach to marketing and PR. David cites some great examples and talks about his new ebook Newsjacking.

More on the book from David’s website:

The traditional PR model – sticking closely to a preset script and campaign timeline – no longer works the way it used to. Public discourse now moves so fast and so dynamically that all it takes is a single afternoon to blast the wheels off someone’s laboriously crafted narrative.

Enter newsjacking: the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.

(Source: copyblogger.com)