You want a winning brand identity? One that does the job it’s supposed to do without fail? It’s easy; work with an identity designer to figure out what will resonate with your audience then develop a mark, a logo, a symbol that embodies your findings.

The main objective is to brilliantly craft something that they—your customers, fans, community members—can own.

Where is the fire of your organization’s convictions? Is it in its brandmark? Is it in its brand expressions? Why not?

Why not?!

Design your brand identity in such as way that a blind woman could enjoy it.

When your brand identity echoes your company’s message, it helps validate the trust customers put in it.

Be the brand that brands want to be like at the marketing party; charismatic, honest, rewarded. The one to which other brands want to attach themselves. The magnet drawing a crowd.

Becoming that trend-setting, thought-leading brand is helped when its identity dresses the part. No fruitless flash. No empty pizzaz. Just sophistication. Intellectual cool. The kind of crafted visuals (lines, colors, curves) that don’t scream, but invites.

Cause that’s what makes a customer cross a room … and stay.

Fool a customer twice? Not likely.

Be genuine and be genuinely loved.

When you encounter the word “brand,” substitute it with “reputation.” Do this especially when discussing your own brand with your designer. It will give the conversation greater context and weight by stating plainly what’s at stake.

The strength and charisma of a logo that begun with a collaborative sketch process will be vastly superior to 10 creative shots in the dark.

I’m no longer a ux designer, but I still love Divi by Elegant Themes. It’s a web builder that sits atop Wordpress. They’ve got a Black Friday sale coming up this month. Check it out: https://www.elegantthemes.com/black-friday-2018