It’s no secret; women in tech are hard to find. Especially creative women who speak ‘geek’ and can translate that into design that gets people excited! We lucked out when Sarah Jura knocked on our door four months ago.

Sarah is the eye behind the site and mobile design. Her eye for color and symmetry keep the Threadflip experience cohesive and fun for us all! So, we were curious to get to know her a little bit better, and thought you might be interested in what we found out.

Threadflip Closet: http://www.threadflip.com/sarahejura

How did you get started in technology?

Coming from a branding & marketing agency background in Chicago, designing product was a natural transition for me moving to San Francisco. I never truly had a background in print, I had always had a focus on the user experience. I started my design career focusing on interactive design during the “I need a website!” boom of 2004. With the need to keep up with technology, my design career has constantly been a rapid evolution for sure.

What is your favorite project that you worked on as a product designer?

My team and I have recently redesigned the navigational structure of our IOS app – dropping soon! I particularly enjoyed it because navigation is the root of the user experience. If you nail how users get to content, everything else tends to fall into the right places. I’m an organizational nut so I truly love designing this aspect of the product.

What has been your biggest struggle as a ‘woman in tech’?

Even before choosing this career path, I noticed the unbalance of women to men in tech. I was touring Purdue’s campus with my parents when I was a senior in high school and we stumbled upon the Technology building. When we walked in, I was excitedly greeted and given a private tour of the new department. Every computer lab we walked into was 100% male and my mom gave me a wink. Who knew that 6 years later I would meet my husband at work – a fellow designer in tech. Now, I keep seeing more and more opportunities for women in tech who design and code and I believe that the trend will keep growing!

What fashion brand became a favorite once you started shopping on TF?

Madewell, JCrew, Kate Spade Saturday, Splendid, James Perse, Loeffler Randall, Vince, Phillip Lim. I’ve always loved these brands because they mix & match perfectly for my style, but on Threadflip, I’ve found such great deals on these brands. Some were items I had missed out on in stores, so that was especially exciting to find them later.

Favorite *offline* place to shop? (‘Cause let’s be for real, we all know you shop Threadflip first online!)

So it’s not truly offline (yet), but I’m in love with Everlane. They make the perfect basics at an awesome price point. And, they’re trying out their first offline venture by offering a 1-hour delivery service here in SF. I’ll definitely be trying that out.

**Of course, Sarah’s favorite shop is online! What were we thinking asking a web designer an offline question?!**