Today marks the beginning of our commitment to strengthening the connection between music and Vine.
Music has been part of Vine’s culture since the beginning. From rising musicians who entertain us to creators all over the world who remix and hypnotize us with their collaborations, we see time and again that when artists turn Vine into their stage, their talent reaches far beyond the app. Now, we’re connecting you to the music you love, starting with this release which lets you discover and create with music on Vine.
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Create with music on Vine: Introducing Snap to Beat
When we launched Vine, one of our unique features was that posts loop with sound. Since then, only the most obsessed creators have managed to master the art of never-ending music loops — when you listen to a Vine and can’t tell the beginning from the end. (We call these “perfect loops” or “seamless loops”.) To bring the magic of perfect-looping music to everyone, we created Snap to Beat. Now you can create Vines with perfect loops just like the pros.
Once you’ve chosen a song by tapping the music note from the Details screen, Snap to Beat identifies how much of the song to use to make a seamless loop and then trims your video to fit that clip. With seamless audio looping in our mobile apps, you can make Vines that sound awesome and feel like magic — something that’s only possible with Vine.
If you want to edit audio separately, turn off Snap to Beat. This will give you more control over how much sound to include in your Vine and the specific part it should play over – such as adding a sound effect to the end of your Vine for a dramatic effect. 💣💥
To date, our creation tools have focused on the visual components of your Vines. By focusing on how your Vines sound, you can make better Vines, and share new music for the world to uncover.
Discover music on Vine: Featured Tracks and track info
By making music a core part of Vine, we’re also bringing you new ways to discover it. First, you can explore songs in our new Featured Tracks section. When you create a Vine and tap the music note to add a song, you’ll see Featured Tracks. From there, you can choose a song to add to your Vine, or check out what’s been recently added.
You can also find out what you’re listening to as you watch Vines. Finally. When you see the music note on a Vine, tap it to reveal information about the track. “Song?” is one of the comments we see most on Vine, and when people hear a song they like in a Vine, they’ve had to rely on the community and creator to find out what it is. Now, you can answer that question right in our apps.
Strengthening the connection outside of our apps
The impact of music on Vine extends beyond our phones, proving Vine is more than just an app. Dances like The Whip and the Shmoney Dance make their way off Vine and take on a life of their own, and the songs used in those Vines start to climb the charts. To bring Vine’s influence on music to life, we recently worked with Billboard to add Vine to the Billboard Social 50 chart. Now, popular music Viners will be surfaced to an even wider audience.
These stories, and so many others, inspire us and more than 200 million people* who watch Vines every month. New music discovery features are available tomorrow (Friday, August 28) on iOS and Android, and the creation tools are available on iOS. Learn more at music.vine.co.
We can’t wait for you to hear what’s next.
Posted by Jason Mante (@jasonmante)
Head of UX
*source: Google Analytics
