Is it wise and value-adding to announce specific bold sustainability goals without necessarily having a play-by-play road map for how you will get there? How does the value of intentionality manifest itself and how do big goals inspire big ideas? How does the voluntary release of total environmental impacts across the supply chain, operations and portfolio of products add brand value to a global company? Are the benefits of such transparency a no-brainer?

http://www.sustainablebrands.com/digital_learning/slideshow/benefits-ambitious-sustainability-goals-evolving-levels-data-transparency?utm_source=Twitter&utm_medium=schtweets&utm_campaign=DLL

Posted on November 26, 2013