We got a great comment for our Arctic Startup article from Richard and as many people have asked this from us, here’s the question and our answer:

Question:

Playmysong offers customers the ability to choose what songs they hear while shopping - available in Europe for now and uses Spotify - curious about the licensing model? -’

Our answer:

Our licensing model is the following: 

For private use in homes and private events (weddings etc.) our users use either our Spotify app or their own music library. Spotify’s license terms cover the use of their music in non-business locations. 

For business use in bars, coffee shops etc. there are two options:

1. The venue can use it’s own music library and pay the associated license fees to copyright associations by themselves, as they would have to do even if they would not use the Playmysong app.

2. In Finland we have partnered with Mood Media, which provides a fully licensed in-store music system for venues. Mood Media offers Playmysong as an add-on to their existing service and and these cases the music licensing is handled by Mood Media and the venue in the same way as they would do even if they would not use Playmysong.

As we respect music copyrights, we like to expand our service via integrations and partnerships with companies that have already taken care of the required licensing. We will launch interesting new partnerships in the near future.