New #NewTwitter is more brand-friendly and more user focused
With some seemingly subtle user interface changes, Twitter has managed to become both more brand-friendly AND “put you and your interests front and center” on profile pages.
Twitter Brand pages now present a layout and a few specific features (such as a “sticky” tweet) that makes them feels more like a destination, similar to brand pages at Facebook and Google+ brand.
User profile pages also inch closer towards a Facebook-like experience with better placement of user-specific features such as favorites and lists.
Both page types also feature in-stream content viewing.