Members of Pratima Organic Grower Group in Orissa, India, organized a soccer tournament to raise awareness of Fairtrade among local decision-makers and community members. Teams from several villages battled for the title of ‘Most Fair’ with the final taking place on 21 March. Xavier Huchet of Fairtrade International’s Producer Services and Relations team made the short video above.

In the video, the winning team is ushered through town on one of two tractors the groups had bought with Fairtrade Premium earned by selling Fairtrade cotton. The groups will use the tractors to take their cotton to the processing unit. Read more about the tournament at www.fairtrade.net