Demand Media Goes Social With Customer Forums for Facebook Pages

Love it when two great companies come together. Well done!

Demand Media announced Wednesday that an updated version of Pluck, the social media platform it has owned since 2008, will allow brands to embed customer forums from their websites directly on a Facebook Page.

The new feature is built for the Buddy Media Facebook marketing platform, which eight of the world’s top 10 brands use to manage their fan pages. It allows users of the Buddy Media Platform to drag and drop existing Pluck Forums from their websites to their Facebook Pages, after which participants in a single conversation can view and contribute to it through either the Facebook Page or the website.

Meanwhile, the brand can moderate a single conversation, now taking place on two different sites, with one platform. The Dallas Cowboys True Blue Fan Club is one of the first to incorporate the new feature into its Facebook Page. Fans participate in forum conversations either through Facebook, using their Facebook identities, or on the website, using their True Blue identity. No matter how they participate, their posts show up in both places…More