Facebook Hits 100M Users In Africa, Half The Continent’s Internet-Connected Population

Facebook’s announcement of the 100 million user milestone gives more detail to its typical earnings report user growth breakdowns, which lump Africa into a big “Rest Of World” region that had 411 million active users as of the end of Q2 2014. To put the 50% penetration rate of Facebook amongst Internet-connected Africans, Facebook a 71% penetration rate in the US and Canada region, or 204 million users out of 283.7 million.

The fact that 80% of the Facebook users in Africa are connecting via mobile on mobile suggests the continent has largely leapfrogged laptops and is doing a great deal of its computing on small screens.

From Josh Constantine at Tech Crunch