“Grunge Collection” by Marc Jacobs / 1993
IF EVERYONE IS HIP … IS ANYONE HIP?
“But at a time when the pavements are worn thin by Doc Martens, when every open door admits a file of backward baseball caps and soul patches, when jocks sell attitude and all of rock is supposed to be alternative — hipness is bigger than General Motors. So big, in fact, that at this moment of triumph, when the ironies of Jerry Seinfeld and David Letterman occupy the best time slots on television, and even the President’s daughter is named after a Joni Mitchell song, hipness is giving off an arthritic creak. It’s true that nothing is more difficult to pin down than the sensibility of an era, and nothing harder to trace with certainty than its rise and fall. But in a society so adept at distributing the very latest thing and bestowing an edge upon the most unremarkable consumer fodder — Miles Davis wore khakis! — it’s impossible not to recognize that hip is losing its force, muddling its message, becoming just another sales pitch. Or a decoration on the edges of the most conventional ways of life.”
- Richard Lacayo / TIME Magazine / 08 August 1994
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