The reason why I started this blog was to start talking about design, any design.  And unless we stop, listen to and see the environment we live in, we cannot make changes to it.  But let’s take it 1 step further…or simpler - observe the ordinary.

Tim Brown of IDEO suggests to make it a rule that at least once a day to stop and take another look at an ordinary situation that you would normally look at only once (or not at all) in his post.  Let’s do our minds a favor and stimulate it by just looking at the simple things.