“

Fenway is also trying to increase American fans’ awareness of Liverpool. A 2012 offseason tour in the U.S. is being discussed although details can’t be completed until next season’s baseball schedule is known, Hogan said.

The team may consider selling naming rights to its proposed new stadium, Hogan said. The club is in talks with brands even though it may yet remain at Anfield, a stadium the team has played in since 1892.

“We see Liverpool as a truly global proposition from a marketing standpoint and a naming rights partnership with Liverpool Football Club is really unlike any other thing there is out there,” Hogan said. “It’s something we’ve seen some interest in and we’ll continue to have those conversations.”

The final decision will “rest on which opportunity allows us to keep generating revenue to compete with the rest of our competition in the Premier League.”

”

Bloomberg (via whenyouwalkthroughthestorm)

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