Alan Moore on the Trilemma of the Digital Age. Given this year’s theme of ‘Disrupt’ Alan Moore was a wonderful addition to TEDxSheffield. @AlanSMLXL is a noted expert on disruption particularly in a nonlinear world. He’s the author of 'Communities Dominate Brands’ and he has a new book coming out in October entitled 'No Straight Lines’ which originally came to fame as a hugely popular talk delivered at SXSWi in Austin, TX.