March PR & Insight

fastcompany:

Here’s how to keep in touch with your connections, without becoming a stalker.

From finding a job to meeting your next business partner or new client, you know that there are countless ways that your network can help you when you need it.

The problem is that reaching out, especially out of the blue, can feel awkward and inauthentic. You want to establish regular communication so that any requests are just part of the conversation.

So how do you reach out without feeling sketchy about the whole thing? “The key is if you strive to provide real value in your outreach, people will look forward to hearing from you, every time,” says Jenny Powers, founder of the professional women’s networking group, Running With Heels. “Soon enough, they’ll be reaching out to you as well and it won’t feel like a one way street.”

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