Analyzing L.L. Bean Boyfriend, Bon Iver Erotica, and other hot online archetypes for the post-Tiger Beat woman.

If you missed it, last week The Cut ran this really cool article on YLLBBF, Bon Iver Erotica and My Daguerreotype Boyfriend, and some other ideal boyfriend tumblrs. Check it out!

What gives these sites their viral appeal is the air-quotes-like ironic humor at play, especially when compared to, say, losing your s— over Justin Bieber as a legitimate fan. In that way, these sites don’t speak to anything that women want in a partner. They critique the gap — for all of us — between fantasy and reality. Because, after all, it’s just a joke. Right?