November 19, 2011

Prudential: Day One: Mujahid

“This past summer, Droga5 New York and Prudential Insurance set out to find out what people on the cusp of retirement are thinking on the first day of their new, work-free lives. They asked people to document their ‘Day One,’ with photographs and words. Those portraits can be found on DayOneStories.com and were the foundation for a series of commercials and documentaries featuring these men and women as they looked forward to a new phase of their lives.”

*Always enjoy a good story.

  1. advertisingovereverything posted this