The Creativity Scrapbook

This typographic poster, “A Field Guide to Typestaches”, is a perfect and playful way to present the personality of individual fonts. It appeals to my inner type geek. And it reminds me of The Art of Looking Sideways , a phenomenal book by Alan Fletcher. Artfully designed and weighing in at over 1000 pages, it is less of a book and more of a fount of inspiration. You can open it anywhere for nourishment— dive in, or just splash your face. It works hard to make you think in a different way, which is exactly how creative people find unique perspectives.

Perspective is everything. Just ask an optical illusion. Every idea we have, every execution, is a perspective. It is a way of looking at something and then presenting it in a new or interesting way. A perspective must find a balance between the way the creator wishes to express things and the way the audience actually sees things. I call this Connection— it is the second Element of Creativity, also known as ‘glue’. It is what connects an idea to an audience. It is what allows people to connect to your work, whether they are a niche target market, a political party, an entire culture, or your own mother.