Social Brands Marketing 353: Stanford Business and Design School

1. A dedication with rare spirit. @StanfordBiz @stanforddschool #SocialBrands presentations today! http://pic.twitter.com/hdJXedpd
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   Chris FlinkTue, Jun 05 2012 14:43:23ReplyRetweet0 likes · 0 comments
2. Social Brands is a hands-on, project-based course about brand marketing, design thinking, prototyping and story-telling. Check out their dedicated class website for syllabus information and downloadable branding tips, guidelines and handouts:
   
3. Mktg 353 - Social BrandsMKTG 353, 4 Units, Letter grade | 2 Sections: Tu 1:15-4:15pm or Tu 4:30-7:30pm, d.school Studio 1 | Enrollment limited to 44 per section …
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   Stanford0 likes · 0 comments
4. The class broke out in teams of 4 students from across Stanford University and 1) audited a brand 2) designed an experience and 3) crafted a story - all in a pretty tight time-frame of 9 weeks. One deliverable was a video that documented their journey, including the experience they designed and the outcomes they learned along the way. For the final presentations, each team had 5 minutes to share their story and video.
   
   Before we dove into the student presentations, the co-instructors Jennifer Aaker and Chris Flink (below) explained the Social Brands course and the final presentation format for the guests and judges in the audience.
   
5. Chris Flink from the d.school and Professor …
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   FacebookFri, Jun 08 2012 18:40:460 likes · 0 comments
6. AT&T Foundry
   Brand Gap:  Not seen as an innovator, but a necessary inconvenience.
   Strategy Focus: Be a key enabler of deeper human relationships.
   Experience: Developed a mobile phone booth on-campus that encouraged students to pick up the phone and call someone you love.
   Learnings: Sincerity is key. Expect the unexpected. Simplicity matters.
   Social Tie-Ins: #gladucalled and facebook.com/GladUCalled
   
7. GladUCalled
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   gladucalled2012Tue, Jun 05 2012 00:36:170 likes · 0 comments
8. Proud of our #SocialBrands student projects @stanforddschool @StanfordBiz. AT&T example: http://www.youtube.com/watch?v=2iAufOnD2HQ&feature=youtu.be #GladUcalled via @FlinkChris
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   Jennifer AakerThu, Jun 07 2012 00:49:05ReplyRetweet0 likes · 0 comments
9. Proud of our #SocialBrands student projects @stanforddschool @StanfordBiz. AT&T example: http://www.youtube.com/watch?v=2iAufOnD2HQ&feature=youtu.be #GladUcalled
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   Chris FlinkThu, Jun 07 2012 00:37:21ReplyRetweet0 likes · 0 comments
10. Specialized Women
    Brand Gap:  Biking is a man’s sport.
    Strategy Focus: Reduce intimidation and increase engagement around cycling for women
    Experience: Bring biking to life. They created Ruby, the talking bike who represented the girl-on-the-go.
    
11. Specialized Women
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    aracelio12Mon, Jun 04 2012 02:52:370 likes · 0 comments
12. The Specialized Women student team wanted to …
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    FacebookMon, Jun 11 2012 15:41:320 likes · 0 comments
13. Building social bikes. @iamspecialized in #SocialBrands w @FlinkChris http://www.youtube.com/watch?v=txVDGhjenaE @stanforddschool @stanfordbiz
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    Jennifer AakerThu, Jun 07 2012 20:25:25ReplyRetweet0 likes · 0 comments
14. A bike that speaks to women? @stanforddschool student project @iamspecialized in my #SocialBrands class w @aaker http://www.youtube.com/watch?v=txVDGhjenaE
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    Chris FlinkThu, Jun 07 2012 14:56:36ReplyRetweet0 likes · 0 comments
15. Nike
    Brand Gap:  It’s not just for top elite athletes.
    Strategy Focus:  Focus on the everyday athlete.
    Experience:  Celebrate the small daily victories by creating a finish line for the amazing things people do every day.
    Takeaways: Keep it simple. Create an experience that people can recognize. Be authentic. Encourage creativity - see what kind of craziness ensues.
    
16. Stanford Makes It Count
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    84RocketsMon, Jun 11 2012 15:44:070 likes · 0 comments
17. The Nike student team wanted to celebrate the …
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    FacebookFri, Jun 08 2012 18:40:460 likes · 0 comments
18. #makeitcount @stanforddschool @StanfordBiz students create @nike pop-up experience! http://www.youtube.com/watch?v=KAQB9AnVc_k Hat tip @jaymay_chicity @FlinkChris
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    Jennifer AakerThu, Jun 07 2012 11:49:33ReplyRetweet0 likes · 0 comments
19. Fab students @stanforddschool @StanfordBiz create @nike pop-up experience! @Stanford Finish line! http://www.youtube.com/watch?v=KAQB9AnVc_k @aaker #makeitcount
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    Chris FlinkThu, Jun 07 2012 10:52:02ReplyRetweet0 likes · 0 comments
20. Kitchit
    Brand Gap:  Increase awareness for bespoke dining.
    Strategy Focus:  Create a perception of accessibility.
    Experience:  How much can you juggle at at time? Kitchit can do it all for you.
    Results:  Raised awareness from 13% to 39% post-event. 
    
21. Marketing 353: Social Brands | Facebook
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    FacebookMon, Jun 11 2012 15:44:070 likes · 0 comments
22. Kitchit - home of bespoke diningIf you love to entertain but you hate to cook, or you’d like to rub elbows with a Bay Area celebrity chef, check out startup Kitchit. ……
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    Kitchit0 likes · 0 comments
23. Google+
    Brand Gap: Lacks humanity.
    Strategy Focus: Create meaningful conversations to change negative perceptions of G+.
    Experience: Build a life-size dream-catcher for students to write and share their dreams.
    Learnings: First impressions matter. Changing brand perceptions is extremely hard. Product attributes & brand building might, at times, be at odds.
    
24. Google+ Social Brands Final Video
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    JanPJ13Mon, Jun 11 2012 16:21:010 likes · 0 comments
25. Fun student project catches dreams of classmates poised to graduate @Stanford: http://www.youtube.com/watch?v=2R_GRWpoF28&feature=player_embedded @aaker @stanforddschool #G+
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    Chris FlinkSat, Jun 09 2012 13:49:25ReplyRetweet0 likes · 0 comments
26. Google Plus: student project catching dreams of classmates poised to graduate @Stanford:http://www.youtube.com/watch?v=2R_GRWpoF28&feature=player_embedded @aaker @stanforddschool #G+
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    Jennifer AakerSat, Jun 09 2012 14:29:18ReplyRetweet0 likes · 0 comments
27. Milk & Honey
    Brand Gap: Lacks personality.
    Strategy Focus: Milk & Honey is as cool and sophisticated as their target audience - the “pistol” woman who knows what she wants.
    Experience: The world can be hard to navigate in high heels, but women look fabulous in high heels and the world is your runway to walk on.
    Learnings: Iterate or fail. Details matter (music, signage & critical mass are essential for success). Scale your experience with social media.
    
28. Social Brands - Milk & Honey - The World Is Your Runway
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    channelofrobMon, Jun 11 2012 16:33:310 likes · 0 comments
29. Design Custom Shoes | Create Shoes Online | Make Your Own Shoe | Womens Vegan Wedding Shoes | Custom Made Bridal ShoesDesign and create your own shoes online! The wedding, vegan and party shoe you always wanted is possible with our custom shoe designer!
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    Milkandhoneyshoes0 likes · 0 comments
30. Students create fab participatory brand experience on “sexist bridge” at @Stanford: http://www.youtube.com/watch?v=CLRqHdZKLOM&feature=player_embedded @stanforddschool @StanfordBiz
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    Chris FlinkSun, Jun 10 2012 14:02:46ReplyRetweet0 likes · 0 comments
31. Amour Vert
    Brand Gap: Fashion is the 2nd most polluted industry in the world, but consumers are not aware of this eco-narrative.
    Strategy Focus: Enable consumers to better connect with the eco-narrative.
    Experience: Inspire people to rethink fashion through the simple act of recycling.
    Learnings: Keep it simple. Evoke happiness & excitement.
    
    
32. Amour Vert: Be Happy - Be Green - Be Fashion
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    ymzmgmFri, Jun 08 2012 18:40:460 likes · 0 comments
33. amour vert | eco apparelamourt vert | eco apparel. The leading US brand for eco fashion and green clothing
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34. @aaker @stanfordbiz @flinkchris Thank you for the experience! The #Socialbrands students are awesome!
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    Amour Vert Thu, Jun 07 2012 03:00:41ReplyRetweet0 likes · 0 comments
35. #Socialbrands students on (re)imagining recycling @StanfordBiz for eco-fashion brand @amourvert http://www.youtube.com/watch?v=8_lYH3-K6bE&feature=youtu.be w @FlinkChris
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    Jennifer AakerThu, Jun 07 2012 02:18:34ReplyRetweet0 likes · 0 comments
36. Our students also engaged w a delightful recycling experience @StanfordBiz for eco-fashion brand @amourvert: http://www.youtube.com/watch?v=8_lYH3-K6bE&feature=youtu.be w @aaker
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    Chris FlinkThu, Jun 07 2012 01:45:05ReplyRetweet0 likes · 0 comments
37. Black Box Wines
    Brand Gap: Box wine is cheap.
    Strategy Focus: Great wine can come in a box.
    Experience: Develop a casual, social occasion where boxed wine is appropriate and acceptable.
    Learnings: Keep it simple. Show me, don’t tell me. Invite consumers for co-creation. Think of your brand as a person. Have fun. Consumers are smart and will get it.
    
38. Open the Box
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    Kris ChengMon, Jun 11 2012 15:43:370 likes · 0 comments
39. Black Box WinesPlease select your date of birth below and press “Submit.” Date of Birth:
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40. Students created pop-up participatory brand experiences in our @stanforddschool @StanfordBiz class, #SocialBrands: http://vimeo.com/43445404
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    Chris FlinkThu, Jun 07 2012 00:51:09ReplyRetweet0 likes · 0 comments
41. Makes you want to have mundane lunch at @StanfordBiz townsquare and just wait http://vimeo.com/43445404 w/ @FlinkChris #SocialBrands:
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    Jennifer AakerThu, Jun 07 2012 01:12:46ReplyRetweet0 likes · 0 comments
42. Overall our students, guests and judges (including our co-instructors) loved the Social Brands experience and journey. Thanks to Professor Aaker for letting me attend the final presentations!
    
43. 2967 moments of happiness, shared http://bit.ly/KQym2a Proud of my Designing Happiness students and teaching team. #bittersweet.
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    Jennifer AakerThu, Jun 07 2012 02:32:02ReplyRetweet0 likes · 0 comments
44. Impressive!! Very nice RT @karenlee @rjenbarr Nice to meet you, too! What did you think about the #SocialBrands presentations?
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    Jennifer BarrWed, Jun 06 2012 12:27:47ReplyRetweet0 likes · 0 comments
45. More great thinking from Stanford Social Brands class http://www.youtube.com/watch?v=2iAufOnD2HQ&feature=youtu.be
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    Marty St. GeorgeSat, Jun 09 2012 15:20:12ReplyRetweet0 likes · 0 comments
46. Speaking of the d.school, our final video for my #socialbrands class. Thank you to my amazing team- @woodyhartman @CardinalDBeiter @velloc
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    Tomoko A. HosakaWed, Jun 06 2012 22:31:46ReplyRetweet0 likes · 0 comments

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