CMO Frances Allen talks about Denny’s (dennys) content marketing success, how it manages its offbeat social media persona and 5 core principles driving it all.
Data can persuade people, but it doesn’t inspire them to act; to do that, you need to wrap your vision in a story that fires the imagination and stirs the soul.
Content marketing in 2013: what the experts think
Andrew Warren-Payne, econsultancy.comSince the launch of our Content Marketing Survey Report, produced in association with Outbrain, the topic has continued to fuel discussion throughout the industry, as brands struggle for the attention of consumers and marketers find it e…
Why content is king for 2013!
Good article about the issues brought on for agencies by content marketing’s emergence.
5 Top Visual Marketing Tools for Content Marketing & Social Media Branding
Pam Moore, business2community.com
A picture can speak a thousand words! Visual marketing is not just the latest marketing or social media buzzword. Visual marketing is a form of content marketing and branding that enables you to communicate with, inspire and connect with your…
“A tiny Swiss mountain village is taking social media to a new level. Obermutten in Graubuenden has promised anyone who “likes” the town on Facebook that they will put his/her photo onto the Commune’s official notice board. By doing this, they say, anybody anywhere in the world can “become Swiss”. After only three days, the village already has fifteen times more fans than residents, and this number is growing by the day.”
