Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
With the holiday shopping season about to really get going, Atomic went to client Verizon with a “phones as fashion” concept - the Verizon Fall Phone Fashion Show.
Four new phones making their debut this Fall, along with six other hot SKUs and a new mobile TV feature, a hot nightspot with a good bar, a line-up of professional models and a catwalk, a few Verizon spokespeople, and a great cross section of top journalists and bloggers.
The Atomic digital ops team was there to video the event, which was edited, tagged with relevant terms and uploaded to a news distributor for media and blogger use in upcoming mobile phone pieces. More distribution is planned.
This clip, taken with an attending blogger’s own phone, came out immediately after the event.
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