Creative and strategic PR, social media, other digital things, events, video, content optimization. Guided by analytics. Usually way more effective by lots of different measures.
The announcement of Atomic and Huntsworth’s new venture to open Atomic PR offices in Europe and Asia generated a number of interesting pieces in communications trade outlets in the US and the UK this week. The story broke first in PR Week US with a solid, basic article.O'Dwyer’s was next to run, with a more in-depth piece that went a bit farther into the context around the venture from both companies’ perspectives, and profiled our new European managing director, Sandeep Kalsi. We especially enjoyed the very first sentence. Yesterday, PR Week UK ran a full page cover story featuring Huntsworth and Chime, and the new venture with Atomic was described as a good move for Huntsworth’s overall digital strategy. Then UK media services company Gorkana ran the following piece, which contains a flattering quote from senior Huntsworth executive Vikki Stace, a deeper profile of Sandeep and mentions some of the breakthrough work we’ve done for clients with global presence.
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