If you want to pitch better, pitch smarter. That’s the message that Porter Novelli’s Jodi Fleisig delivered in January’s Marketing News. We took her insights and created this cheat sheet with five tips on how to pitch reporters and get results.

While you probably won’t pitch journalists as a PR intern - no matter where you work - these 5 tips for pitching better and smarter are nuggets you can take with you through your career. 

A former senior executive producer at CNN, Jodi is now senior vice president of media strategy at Porter Novelli in Atlanta. She has won five Emmy Awards and was named the 2012 Media Relations Professional of the Year by Bulldog Reporter.