Anonymous asked: What's your beef with Jane McGonigal?

Originally, on this site, it was her over(mis)use of “epic” that ticked me off, as I find the gamer culture version of that word annoying and far too prevalent, and her presentation was a great example of that.

However, as time went on, the whole gamification idea came to be code for commercial enterprises (such as McGonnigal’s own experience on I Love Bees) using the simpler, addicting qualities of games as tools to get you to buy more, advertise more, and so on, recently coming to a head with the Israeli Defense Force giving out achievements on their blog.  I don’t like this one bit.