What's Working at Small to Mid-size Ad Agencies (Home)

Sometimes clients need a little push.  Here’s how one Second Wind member is giving their clients the push they need:

“We are an almost 30 year old branding firm.  I told my clients, going into their planning and budgeting time to use us or drop us because they were not valuing our input.  The results have been amazing.  All of our retained clients have stepped up, brought us back to the table to listen to the expertise we bring and to work together in making 2011 a better year.  It all started with me saying that’s enough and re-establishing the value we bring as an organization.”

Just goes to show that the right kind of strategic pushing can help your clients value your agency more.

And that’s what’s working in client relations.