07
Mar
Dove’s New Ad Campaign: Photoshop Trick or Reality Treat?
Dove is back with another installment of its decade-long “Campaign for Real Beauty,” which aims to inspire confidence in women when discussing beauty.
While Dove’s previous efforts (commercials like “Evolution,” “Onslaught,” and “Amy”) were directed at consumers to convince them to rethink their perceptions of beauty, this one targets those who create the ads.
The beauty brand built a Photoshop action, which is a downloadable file that can apply a certain look to an image in one click. This action file, which promised to add a skin-glowing effect to images, was released online in forums where art directors and other photo retouchers would stumble upon it and hopefully download it. In reality though, the action would revert the Photoshopped image to its original state with the tagline, “Don’t manipulate our perceptions of real beauty.”
What do you guys think? Is Dove making a good point about the beauty industry by targeting photo retouchers?
—Bre
Photoshop has been the center of controversy for many years. Find out more about this great debate here.
- tealcheesecake liked this
- butterflylessons reblogged this from runningwithyogitoes
- butterflylessons liked this
- beinganie reblogged this from runningwithyogitoes
- serendipi-licious-blog liked this
- oneofourown liked this
- sometimesihavemorethoughts liked this
- ashsilver54 reblogged this from mollysensation
- lmj1424 liked this
- beccaisstellar liked this
- runningwithyogitoes reblogged this from atx-mom-past
- deliriousbeauties liked this
- moonjuice liked this
- hedrewmeperfectly-blog liked this
- maryandroy liked this
- whatisredler reblogged this from danceswithsquirrelss
- danceswithsquirrelss reblogged this from shannonfear
- danceswithsquirrelss liked this
- caddy-smellsliketrees liked this
- caddy-smellsliketrees reblogged this from shannonfear
- earth-shine reblogged this from amour-and-bisous
- earth-shine liked this
- saveyourwishesforthesky liked this
- shannonfear reblogged this from theworldinverts-blog
- blank-dream liked this
- kate-skate-blog liked this