Twenty-five thousand brown paper lunch bags line the wall and ceiling of OWEN, a new fashion boutique in New York’s Meatpacking District by Jeremy Barbour of Brooklyn architects Tacklebox.
The bags create a honeycomb effect in the 170 square-metre store, located in a former industrial building at 809 Washington Street.
OWEN, established by fashion graduate Phillip Salem, stocks items by established and emerging designers and aims to give customers the kind of personal service usually reserved for celebrities.
Apparently it took nine days to staple all 25,000 bags to the store’s wall and soffit.