“Cards offer an alternative metaphor that’s much more complementary to how we use phones and tablets. Just as in the real world, you don’t need to sit down at your desk in order to use cards; you carry them around and whip them out whenever or wherever they can help you—again, think of index, business or credit cards—in context of what you’re already doing (that respect for the user’s current context is important to cards as third-party content, too). Cards just make more sense on mobile than pages.”
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