January 5, 2013
Kellogg’s Pop-Tarts

Asalamu alaikum. May the peace and blessings of Allah be upon all of you. I had planned to post this entry way earlier, but I promised my mom that I would clean up for her today (visiting in Mississippi):therefore, I had to put this post on hold. 

In the last post, I talked about gelatin, but I was specifically referring to gummy candies. Gelatin, believe it or not, is also present in Pop-Tarts. Yes, animal by-products are used to make your beloved breakfast treats and/or snacks chewy and irresistible…at least for some of you. This information is not readily available on the Kellogg’s website, so I sent an email to my friend, Idalia (a Kellogg’s consumer specialist), asking her about what types of gelatin are present in their Pop-Tarts. The reader did not ask about this particular brand, but, being that it is the only major brand—aside from their stale and generic, store brand counterparts—here in the U.S., I assumed that this was the brand she was referring to.

Anyway, the Kellogg’s Frosted Pop-Tarts contain beef gelatin while the Plain (unfrosted) Kellogg’s Pop-Tarts contain no gelatin at all. As she put it, “the pre-gelatinized wheat starch that is present in some of pour toaster pastries is derived from wheat and does not contain any gelatin.” You’re wondering what “pre-gelatinized wheat starch” is, I’m sure. I was thinking the exact same thing. According to Livestrong.com, the gelatinization process begins when the wheat starch is heated, breaking the starch’s hydrogen bonds. The heat (without exceeding 212 degrees Fahrenheit) pulls water out of the wheat starch, and as the water decreases, it becomes thick—working in the same way as corn starch or flour does when added to a liquid over heat. Therefore, it is safe to say that the Plain Kellogg’s Pop-Tarts are also vegetarian-friendly.

If I missed any other brands, please feel free to send me your questions, so that I can call, email, or mail them for you. Also, now that I have graduated (Yay! lol), I will be posting regularly, so I will get back to you A.S.AP., as I know being without your sweets, snacks, and indulgences can be daunting, especially if you don’t know what’s in them.

Links:

http://www.livestrong.com/article/512730-what-is-gelatinized-wheat-starch/

  1. halalsweetsinvestigator-blog posted this