Sega vs. Nintendo: Marketing Masters
Everyone on the panel joked about the use of terms like Blast Processing, which were completely made up for use with marketing. When asked what Blast Processing did, Kaplan joked it did the same thing as the Super FX chip.
Sega valiantly pushed against Nintendo with its marketing, and though Nintendo rarely acted in kind, Kaplan said it did nearly decide to dump a dump truck full of bananas into Sega’s parking lot to celebrate the release of Donkey Kong Country, but ultimately decided not to as it would require a huge amount of clean-up and would be an incredible waste of food.