How To: Planning A Campaign With ADstruc
We released our new RFP tools earlier this month and today we want to give you a look at what it takes to plan your first Out-of-Home campaign on ADstruc.
- Login to your account to create a new RFP
You can manage and create RFPs from your dashboard by clicking on the RFP tab. - Create a new RFP
Define the main criteria of your campaign: The campaign name, budget, timing, target markets, types of media (billboards, digital, phone kiosks, etc) and any additional information. OOH Sellers will be able to compare all of your input with their inventory. - Get specific with Points of Interest (POI)
Target specific landmarks, addresses, or businesses with the POI tool. Edit titles and set a search radius around a POI to indicate where you want to advertise and why! - Submit your RFP
Finally, send your RFP to any existing OOH Sellers you already work with, or send it to all sellers in our network who match the criteria in your RFP.
After you submit an RFP, you’ll receive an email confirming its receipt by ADstruc’s network of OOH sellers. We’ll notify you again each time you receive an incoming proposal. You can also track your RFP at anytime by logging into your account.