OAAA Spending By Category (Q1 2011)
Outdoor Advertising finished 2010 with revenues of $6.1B, a 4% increase from 2009. The first quarter of 2011 represented $1.38B in spending, a 4.2% increase over Q1 2010. The Outdoor Advertising Industry continues to represent a growing piece of the overall ad pie (approximately 5 - 6%). Below, is a breakdown of spending by category for Q1 2011.
As digital out of home (DOOH) and technology continue to drive innovation and efficiency in the industry, we expect to see continued growth. Simply, as the industry’s metrics improve and we continue to make it easier to buy OOH, the attractiveness of outdoor advertising increases!