"Memes disrupt linear writing, with the structure of the superimposed text dictated and interrupted by images and not solely grammatical rules. The meaning of the meme is not contained within itself but comes from being inter-weaved with other memes, other people, and other events. And, most importantly, the meme is not a silent ceremony, but one which involves millions of users branching out and making themselves heard -voting, sharing, linking, posting, and commenting- through a giant web connecting them to people beyond borders and across the world."
— Mark Bou Mansour at Catch 21. From Benedict Anderson to Marshall McLuhan: Nationalism and How Memes Could Prevent World War 3
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