"I’ve been writing and thinking about this a lot. I identify this model of control as a Gramscian model of social control: one in which we are effectively micro-nudged into “desired behavior” as a means of societal control. Seduction, rather than fear and coercion are the currency, and as such, they are a lot more effective. (Yes, short of deep totalitarianism, legitimacy, consent and acquiescence are stronger models of control than fear and torture—there are things you cannot do well in a society defined by fear, and running a nicely-oiled capitalist market economy is one of them)."
—
Zeynep Tufeka at Medium. Facebook and Engineering the Public
It’s not what’s published (or not), but what’s done
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