Healthcare can leverage social media in ways that retail and other niches can’t. There are great stories to be told, full of cutting edge technology, scientific breakthroughs, miraculous recovery, and most importantly, pathos. Write about them as if you were telling a story at a cocktail party. Not like a doctor talking to other doctors and/or medical students.
Create great content. Use your words…and your data. Make it Ultra-personalized.
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