Dr. Maria Todd is the worlds’ single most knowledgeable advisor in medical tourism and destination healthcare development. Maria is the only medical tourism published author and consultant in medical tourism with significant training and multisector fusion experience in healthcare, employee benefits and insurance, market research, tourism, meeting planning, and the hospitality industries. As a result, her unique approach to medical tourism programming, healthcare quality and safety, and destination development is unparalleled in the industry.
She is frequently hired to travel to international conferences as an award-winning keynote speaker, and often conducts workshops for CVBs, tourism planning boards, destination management companies, tour operators and healthcare suppliers to plan, launch and enhance infrastructure operations for wellness travel destination cluster strategies.
See on Scoop.it - Medical Tourism Business Development Strategies
Maria Todd of Mercury Advisory Group recommends carefully crafting messages to connect with the prospective Canadian health tourism buyers to address their specific concerns instead of the overly broad generalised messages often used to market medical tourism services and destinations.
Understand why Canadian patients seek care abroad to improve target message relevance.
