Beautiful does not always mean usable

“The results showed that the beauty of the interface did not affect how users perceived the usability of the shops,” Bargas-Avila continued. “Participants (or Users) were capable of distinguishing if a product was usable or not, no matter how nice it looked. However, the experiment showed that the usability of the shops influenced how users rated the products’ beauty. Participants using shops with bad usability rated the shops as less beautiful after using them. We showed that poor usability lead to frustration, which put the users in a bad mood and made them rate the product as less beautiful than before interacting with the shop.”

Potzblitz! Wenn die ganzen Shops doch bloß nicht auf Magento laufen würden!

Beauty is highly desirable but simplicity and usefulness are the overwhelming fashion of our age. Just because it’s beautiful does not mean it’s useful.

Beschreibt den “neuen” Zeitgeist unserer Branche sehr genau.