YOU GUYS! This is so cool! Using the visual language of advertising to have positive social impact. BOOM!

“This campaign, which launched in October and has quickly become both the best-looking and most ubiquitous advertising on L.A.’s streets, is produced by art organization ForYourArt to benefit the Los Angeles Fund for Public Education (or LA Fund for short), a nonprofit co-founded by LAUSD superintendent John Deasy last year. And the artist is none other than the legendary Barbara Kruger, whose signature black, white and red graphics – like a public service announcement meets reassuring Mad Men-era advertising – reads spectacularly well in L.A.’s urban environment.

The LA Fund is hoping to raise $1.5 million by the spring to fund a new initiative called Arts Matter and Kruger’s work – actually an original, site-specific piece named Untitled, (Human History) – is meant to work on two levels, says LA Fund executive director Dan Chang. The campaign is meant to both communicate the critical importance of arts education funding to Angelenos and deliver that art to the city in a kind of mobile gallery. "It’s about the awareness of getting public art into the streets of L.A. and making it accessible to people who wouldn’t otherwise see it.”“

(via Barbara Kruger Created the Billboards and Buses For the Best Ad Campaign in the City Right Now - Los Angeles - Arts - Public Spectacle)