Mobile is all around us and closing in fast. Here are some quick strategic ideas that will help you get going in the world of mobile. Focus on how to engage your customer with a mobile program - look beyond just the mobile website…

STEP ONE: develop and integrate your mobile strategy. Start off by finding out what your objectives are. Is it about downloads? Is it about customer acquisition? What are you trying to achieve? Once you’ve defined that, integrate it into all your other marketing activities.

STEP TWO: build your mobile destination. This could be a website or an iPhone or Android app. Keep in mind the differences for each. To show just how much this step is worthy of your investment, take a look at Ebay. They’re having a sale on a mobile device every single second, and they’re doing over $2bn worth of revenue in a year on mobile. In actual fact, they sell three to four Ferraris per month via a mobile phone!.

STEP THREE: connect with your users. People are looking at your business through a mobile lens. How are you optimising your advertising campaign? Have you separated out your AdWord campaigns to target desktop customers in a different way with different bidding strategies to your mobile customers? If you’ve answered “no” then it’s time to consider making these changes.

STEP FOUR: mobilise your business with data. Be creative with the data you’ve got. Take a look at all of your AdWords and Google Analytics accounts on what people are doing today with your business on a mobile phone. Very few people are actually looking at that data – so start looking at it and understand the insights it’s giving you. These valuable details can directly inform step one – your strategy.