Rebecca Petzel Avatar

Posted 11 years ago

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HUB : CREATE

How can conference attendees at a 1000+ person convening move past superficial networking towards taking impactful actions, together?

At SOCAP12, I worked with the HUB Bay Area team to design and facilitate the HUB : CREATE track.

We designed HUB : CREATE to be a platform that moves conference attendees beyond handshakes and introductions, deepening their relationships by sharing ideas and working together. The primary goal was to help shift the conference from a one off event into an activating opportunity driving meaningful impact throughout the year. You can watch my plenary introduction above.

It was built on the user-generated unconference format, allowing attendees to propose and host their own, participatory conference sessions. We updated the format by making HUB : CREATE a hosted experience. Hosts helped create a generative environment and supported the group uncovering opportunities for collective action.