This is a really informative Mashable article that discusses Facebook’s new advertising platform. It previews the changes and gives the reader tips on how to deliver successful campaigns.

Facebook’s new, extended ad platform, will allow marketers to optimize their ads for any Facebook action (not just likes) but also Spotify plays, articles read on the Washington Post reader, Pinterest posts and Fab.com purchases. This article suggests that Facebook is trying to turn their ad platform into the main driver of a brand’s reach and that the best way to accomplish this is through authenticity. 

Some highlights from Facebook’s new ad features:

- Marketers will have the ability to set different metrics and goals for different ad campaigns.

- They will be able to target “users who are more likely to watch the video, targeting users who are more likely to share the video, or targeting users who are more likely to post a comment on your video.”

Click on the article for a detailed explanation of the new ad platform and ways to maximize your success using it.