Rowen & Wren has always offered something just that little bit different in the world of online lifestyle stores. Carefully building each season on their capsule collections, they have slowly grown into a much followed shop for their unique and beautiful homewares. But the home is not where it ends…for now they are turning their curating skills to the outdoors. I recently caught up with them to ask about their exciting new Outdoor collection.
Can you tell us why you decided to take Rowen & Wren ‘outside’, and about the collection? Having dabbled in a few outdoor products in our core range, we noticed that there was a high demand for beautiful garden pieces that looked good, whilst remaining functional. Therefore, we aimed to create a variety of practical garden products that reflected the timeless appeal of our indoor collections, so our customers can enjoy our signature style inside and out. We have catered for all aspects of the garden, from the potting shed through to outdoor entertaining - every piece has been lovingly designed and sourced to ensure that we’re catering for every aspect of the home and garden.
What are your two favourite pieces and why? Firstly it would have to be our Sola brass wall planters - the trend for brass has been around for some time now, so it’s lovely to see it utilised in the garden. It looks stunning filled with plum-coloured plants to make a statement on any exterior wall. Secondly, it would be one of the products we’ve designed to bring the outside in - our Herly stone terrarium. We currently have these on our desks following the photo-shoot - they have become permanent fixtures as they look absolutely beautiful filled with succulents and Fittonias.
Did you commission any specific pieces? As we have been developing our outdoor collection for some time, we have designed and commissioned the majority of the range, as we wanted it to be unique, with original pieces. A great example is our Hazel plant markers - we commissioned the maker of our trook hook to produce these, as he creates other successful, ethical pieces within our core collection.
Do you have your own garden and are you very green fingered? Although we don’t have a garden of our own, we have both been luckily enough to grow up with green fingered parents and gardens to enjoy. We love spending time outdoors and would like to think that we’re relatively green fingered, however, our turnover of house plants might tell a different tale!
What next for Rowen & Wren? Immediately next is the launch of our new Spring/Summer 2014 range which goes live at the end of March. Following this, we’re beginning to develop another new assortment for Rowen & Wren to launch next year. Last year we launched Little Rowen & Little Wren, this year it’s been Rowen & Wren Outdoor, so next years collection will take us into another new area of the home which we’re incredibly excited about…watch this space!
