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I’ve spent a long time now being confused over Eni, local gas station’s logo, which appears to be a 6-legged fire-breathing dog thing. Today’s google search enlightened me to the fact that I am not the only one confused over the imagery. To quote Eni’s website:
“The lack of an explanation about the genesis of this strange creature - part dog, part dragon - has given rise to numerous interpretations that have only heightened the myth.In a short time, the six-legged dog, the ”loyal friend of the four-wheeled man“ - according to a successful advertising slogan invented by Ettore Scola - became an indicator, thanks to its proliferation on the roads of the Italian peninsula, of a new type of service station, totally revolutionary for the period. Inspired by the innovative lines of American architecture, they offered motorists not only fuel but also high quality restaurant services.”
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Emma, Abroad
A travel blog through time and space
