actegratuit:

Justin Gignac is a New York City based artist and entrepreneur. He began selling garbage in 2001 after a co-worker challenged the importance of package design. To prove them wrong, he set out to find something that no one in their right mind would ever buy, and package it to sell. Looking around the dirty streets of Times Square, garbage was the perfect answer. Eleven years later, over 1,300 NYC Garbage cubes have been sold and now reside in 29 countries around the world.

Helvetica almost makes it too easy, but wow.