Searchability: Crazy Important
As most people know, SEO is one of the most important parts of getting noticed online.
For the few that don’t know, SEO stands for Search Engine Optimization. It is the practice of ensuring your content shows up on search engines like Google, Yahoo and Bing. People will easily find you when searching for what your company does, makes or is.
Wouldn’t it be cool to show up at the top of search engines for “shoes” if you sell shoes? Might help bring some more customers your way, right? Well that’s what SEO does. It puts you in front of people who are looking for you.
Sites like Google are like librarians of the internet. They scan through every page on the internet and take down useful information, and put it in order. It then uses that information for creating your search results. Trust me, this is a place you want good results. Getting those results though may be easier said than done.
Luckily, we here at MOS Creative offer thorough SEO services, and more! We have or own methods of pushing your business right up to the top of the list!
Getting your company to show up early in search results is one of the most integral parts about marketing, and it’s no easy task. Here are 3 things you should keep in mind:
1. What’s the key to high rankings?
Make sure your site has the proper ingredients for the search engines recipes. Words, titles, links, words in links and reputation all go into your websites ranking on the search engines. Make sure the words you use are deliberate and helpful to guide the right people to your site. It also helps to have links to your site on other sites. Especially ones with good reputations.
2. Content, Content, Content
Make sure you have lots of content and that it corresponds directly with the type of people you’re trying to get to your site. If you sell golf clubs, you should blog reviews about each club. It not only gives your site content and another reason for people to visit it, but it will help you have a lot of important words on your site. The more content, the more to find!
3. Tag, Tag, TAG!
Content alone won’t develop as many search results as tags will. When posting to a site, be sure to populate the tag sections with almost every possible aspect of your content. Writing a blog about hiking? You should include tags such as the kind of hiking boot you’re wearing, where the trail you’re hiking is, and even the name of some species of tree you’ll happen to come across. Remember: You can never have enough tags.
Keep these in mind when you decide what you want to do with your company’s searchability. Maybe you can hit us up, we’ll be able to help you with any of your advertising and marketing needs. Visit our website at http://moscreative.com/ and check back here for more fun, tips, contests, and general neat stuff!
-MOS Creative Team