Austin Kleon — The pitch you’re making when you pitch to a...

The pitch you’re making when you pitch to a publisher is a financial one. You’re saying, ‘Here’s my argument for why if you give me this many millions of dollars I’ll return thirty-five times that.’ That’s really the calculation they’re figuring out. If you’re making a pitch to the fans, you’re saying, ‘Hey, I’m gonna do this creative thing that’s gonna be awesome, and who wants to help me?’ It’s not even an argument, it’s more like an invitation to a party.