I’m laughing a little bit too hard at this story.
While I doubt this actually explains the (admittedly funny) error, I will say this: you do notice it. And, you do think about it. Which is more than you can say for most warning signs.
Back in Florida, there was a park near my house that had a “Speed Limit 9 MPH" sign. Every time we saw it, we’d laugh at how dumb they were not to post a ““normal”” speed limit that ends in a 5 or a 0.
But, then, we realized that, yeah, we did actually see it. And, yeah, we did actually slow down to 9 MPH.
Put differently, how many of the hundreds of other warning signs you saw in the month of July can you remember this clearly?
Nope. Me neither.
This reminds me of two things:
- the study that came out that said if you want people to learn something, put it in a really hard-to-read font
- Dan Pink’s collection of emotionally intelligent signage
Filed under: signs
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